Effective design solutions require sound strategies. We assist our clients in determining the best use of their resources by assessing their organizational objectives, market position, competitive landscape, and available opportunities.
We help our clients articulate their organization’s brand attributes, key marketing messages, and differentiating value proposition. We then develop strategies to extend their brands in the marketplace.
Every interaction a company has with a customer is an opportunity to reinforce perceptions and build relationships. Our integrated marketing strategies help our clients communicate their brands consistently across communication channels.
Benchmarking current design applications helps to prioritize and focus redesign efforts. Our design and usability audits identify tactical and strategic issues and provide recommendations for improving the effectiveness of an interactive product.
Every interaction a company has with a customer is an opportunity to reinforce perceptions and build relationships. Our integrated marketing strategies help our clients communicate their brands consistently across communication channels.
Whether the objectives are to create a new commerce channel, support offline commerce, or to deliver content, a company's Web presence is also a brand building opportunity. We balance business requirements with technical considerations to create beautifully designed websites that support and extend brands.
A sound infrastructure ensures that site content is accessible and actionable. Information architecture identifies and organizes a site’s content and data to achieve client and user goals. Elegant navigation and easy-to-complete transactions ensure that users can find information and complete tasks. Interaction design anticipates user paths and provides clear choices, appropriate information, and timely instructions.
The visual design of an interactive product must assist the user in navigating information and completing tasks while providing a consistent brand experience. Typography, color, imagery, and navigational elements work together to create elegant interfaces.
mediumbold's technical planning and implementation services are built to the individual needs of each client. We develop solutions that focus on ease of use, open standards, and easy maintenance. Our test-driven development process provides accurate, dependable solutions that support our clients' specific business goals.
Our front-end development practices establish ease of crawling and promote quality search-engine results. Semantic code structuring and W3C-compliant XHTML ensures that page content is relevant and hierarchical. Meta-tags as well as title and alt attributes are descriptive and accurate. Quality linking, site maps, and friendly URLs ensure that all content, static or dynamic, will be easily spidered.
A company's content management strategy is as important as the design of the site itself. We specialize in a range of CMS products, allowing us to tailor a solution to the unique requirements of each client, from enterprise platforms to open source applications like Drupal and Wordpress.
The technology that supports a company's work should be as innovative and ground-breaking as the work itself. When the available solutions are simply not good enough, mediumbold creates better solutions, using proven platforms like ASP.NET, J2EE, and Rails.
In the ever-evolving domain of online search, well-produced websites will rise to the top. We work with each of our clients to align design, content, and production techniques into the most effective SEO strategy for the organization's needs and budget.