Approach
The process of design is essentially one of problem solving—determining what needs to be accomplished and crafting an appropriate and effective solution. Our approach to interactive design begins with investigation into our client’s business needs and project objectives, which forms the basis for our creative response. Our goal is to find innovative ways to achieve the desired results by combining creative thinking with strategic design.
Appropriate Solutions
Satisfying Organizational Goals
The purpose of all design, especially interactive design, is to deliver results. We begin every project by understanding how the product will support your business and what it needs to accomplish to be considered successful. By constantly checking our proposed design solution against your stated goals, we help ensure that your investment pays off.
Fullfilling Customer Needs
Anticipating customers’ needs and fulfilling their expectations drives the success of an interactive product. Users’ experiences not only help form their perceptions of the value of your goods and services, but may also mean the difference in their decision whether or not to do business with you. We keep your customers’ needs firmly in mind as we work with you to create experiences that inform, educate, and ultimately, satisfy.
Utilizing Appropriate Technology
Achieving a seamless user experience through the integration of an interactive product's user interface and back-end technology should be a priority. Technology should never drive an interactive solution, but should be selected, designed, and built to support your needs and those of your customers. Careful planning ensures that the technical solution performs well, is scalable, and can easily be supported by your internal resources.
Inspired Design
To us, design is more than just a visual manifestation of a brand. It is the creation of experiences that inform, delight, and initiate interactions
Expressing Brands Uniquely
Every element of an interactive experience should serve to reflect and reinforce the unique aspects of your brand. At mediumbold, we take the time to understand your brand positioning, differentiating attributes, and unique voice. From color to typography to image treatment to page composition, every design decision we make serves to create a cohesive, consistent expression of your brand.
Executing Bold Concepts
Every design begins with a bold vision. Translating these concepts into seamless experiences requires intuition, skill, and a keenly developed eye for details. One wrong note can destroy a well-conceived concept or render it less effective. We consider every aspect of a design important and strive to create flawless experiences through the perfect integration of elements.
Creating Lasting Impressions
Effective design has an impact that extends beyond the immediate experience of an interactive product. A strong vision, uniquely delivered, is memorable and reinforces a consumer's perception of a brand. Our solutions are designed to delight, resonate, and create desire for your products or services.
Cutting Edge Development
Developing on the Edge
At mediumbold, we understand that no single set of solutions can meet the needs of every client. Being able to work with a wide range of products and frameworks is the lifeblood of our development process, and improved techniques and platforms are constantly pushing us forward. By staying current with these developments, regardless of vendor or language, we have access to technologies that can make the difference between a great website and a truly exceptional one. New is not always better, however, so we carefully vet our choices to ensure that only stable, proven platforms are considered.
Writing for Multiple Platforms
Where once a page could be tested against two or three web browsers, there is now an endless list of mobile devices and browsers, as well as SEO, accessibility, and print requirements that dictate the structure and upkeep of a modern website. Understanding the details behind these concerns is critical to successful site maintenance. Rather than create multiple versions of the same content, or multiple presentation layers for different devices, we leverage standards-compliant XHTML, and build upon it using a tiered system of CSS, imagery, and Javascript. By delivering semantic content in a validating, structured format, the same document can be used, transparently, by search engines, print devices, browsers, and mobile devices.
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mediumbold
20 Park Plaza
Suite #528
Boston, MA 02116
Telephone Number: 617.574.0075
Fax Number: 617.574.0011
General Information: info@mediumbold.com
New Business: newbiz@mediumbold.com
Media Relations: media@mediumbold.com
Employment: jobs@mediumbold.com