mediumbold Consumer Portfolio
Tretorn
Tretorn's blue and white tennis sneakers were an '80s icon. But in Sweden, the 110 year-old company is best know for its quality rubber hiking and industrial footwear and competition tennis balls. So when Tretorn undertook an international brand re-launch, mediumbold was charged with creating a website that would help create a market for the company's new upscale footwear line while supporting the existing businesses. The design solution draws on the company’s rich heritage by utilizing panoramic imagery of Nordic landscapes to evoke distinct moods for each of the four divisions. Visually, the site is modern and understated in keeping with the brand's Scandanavian design sensibility.
With a new site that reflects its updated brand positioning, Tretorn is poised to take its second century in stride.
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