mediumbold Consumer Portfolio

Keds Studio

In its ongoing partnership with mediumbold, Keds engaged us to help develop a marketing campaign and interactive features for its newest in cool offerings: customizable Keds! Ready to tap into the target market's passion for self-expression and online community, Keds shifted its focus from print to online media and looked to new technologies to establish social networking channels to market the brand's products. The cornerstone of the new strategy was a partnership with Zazzle, an on-demand retail platform, to introduce the first ever "built from scratch" user-spec'ed footwear to feature user-generated graphics.

The project entailed integrating the Keds Studio brand with the existing corporate brand and extending it across multiple online platforms. Keds.com was redesigned to engage site visitors and drive traffic to a new Keds Studio landing page where a rich user experience generates excitement for the product, demonstrates how the process works, and provides inspiration. Creative assets and styles developed for Zazzle templates create a branded experience for the customization interaction. Additionally, a "white label" Facebook page and online ads inviting Keds fans to "Unleash your inner artist" generate traffic and buzz for the newly positioned brand.

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Telephone Number: 617.574.0075
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