mediumbold Professional Services Portfolio
Equity National
With 20 years of excellence in title and settlement services, Equity National has experienced steady growth by evolving and responding to the needs of an industry in the midst of change. In the midst of this growth, Equity has remained focused on its key values as it has sought new ways to convey mission and offerings to target audiences. Equity National partnered with mediumbold to evolve its visual identity and refresh its print collateral and web presence. By focusing on its dedication to exceptional personalized service, mediumbold identified four key audiences and developed rich personalized content for each audience type. Newly branded digital and print collateral, along with a fresh approach to content and design, have helped Equity National align perceptions and expectations within it customer base and the marketplace.
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